Ben & Jerry's is such a fun brand, everything from the colourful packaging to the description of the ice-cream, it signifies fun. Their recent campaign continues this message by encouraging people to join in and create their own Ben & Jerry's flavour. All they have to do is come up with two ice-cream flavours, chunks of an ingredient and then a core and tweet it to Ben & Jerry's using the hashtag MyBenAndJerrys! The chosen recipe owner will win a one-off creation of their ice-cream!
I love this concept! It perfectly displaying interaction between a brand and its consumers and increased that 2-way relationship that is so important. It encourages people to engage on social media, take a look at their current flavours, get involved with the brand and also it is a great talking point so brand awareness is sure to be increased.
The only issue is, how on earth are they going to decide which flavour will win?! I've been having a look at some of the concoctions tweeted by fans and amongst the 'Banoffee Pie! Toffee and Vanilla ice cream with a chocolate and toffee core, with banana and chocolate chunks' and 'Vanilla and Toffee Ice Creams with Fudge Chunks and a Apple Sauce Core' as well as 'Pancakes&Syrup! Maple core, blueberry and pancake flavoured ice creams with blueberries & pancake bits', how on earth will they decide?! What would be your flavour concoction?
No comments:
Post a Comment