Lloyds Bank show they know what matters

Lloyds Bank signifies the rebranding of 1300 branches from Lloyds TSB to Lloyds Bank with a £30 million marketing campaign. The new campaign revitalises the 250 year old brand through focusing on "moments that matter", emphasising that what matters to customers in terms of their banking, is what matters to Lloyds Bank. 

The bank has chosen to not detail their portfolio of products and services but instead focus on their relationship with their customers. This is a much better technique as in the current financial climate, customers want to know they can have trust in their bank and that their bank in turn understands what challenges face customers today. This is resonated through the Television advert campaign created by RKCR/Y&R where we follow and understand the story of a man who has been living at home with his parents, but through the help of a mortgage with Lloyds Bank, he can start his own life in his own house. The advert has a real warm feel about it and you can truly believe that Lloyds Bank endeavours to build strong relationships with its customers. It has a completely different affect in comparison to Lloyds' previous campaign of the animated figures and the 'for the journey' end line, truly emphasising Lloyds Bank is in tune with the market and what customers rate as most important. The new look, feel and tone of the advertising ensures that the brand is revitalised in light of the rebranding. 

When I was much much younger, my Dad and our family friend challenged me to think up a new marketing campaign for Lloyds. Being a huge Harry Potter fan, I went with the concept of Lloyds Bank's offerings being truly 'magic'. It was funny watching back this old home video and seeing just how interested in marketing and creative adverts I was from a young age! Although recently watching this back and seeing how creative I was from a young age, I think Lloyds Bank's new campaign idea will be more successful!