Will HMV's new branding be just what they need to bring them back intothe entertainment race?

HMV is back with a new logo, tagline and advertising campaign. The tagline, 'home of entertainment since 1921', focuses on the company's long running heritage in the entertainment history; HMV is a brand you can rely on. This new strategy emphasises that HMV is back with a 'bang'; new energy, new life, moving forward to be in the forefront of customers' minds.

The 10 second TV advert which aired during X-Factor on Saturday featured the new neon logo and the tagline. It is very simple but clearly emphasises that HMV is back to compete in the entertainment industry. This followed graffiti-style marketing on London roads featuring the well-known HMV dog, Nipper, which helped to drive the reopening of their flagship store on Oxford Street. The campaign will also feature outdoor, TV, social media, digital and point-of-sale elements.

Will this be enough to bring HMV back as a strong competitor in the entertainment market? They certainly have rebranded themselves very well and placed themselves as a brand that not only has a long heritage, but is also continually evolving and is at the centre of today's entertainment. However, I am not sure if this will be enough to ensure they remain on our high streets with the growing trend of seeing our shops disappear from the high street. At the end of the day, entertainment is so easy to purchase online with a speedy delivery and normally if you want to buy a CD or DVD you know what you want, you don't new to try it on for size like a piece of clothing. Can you predict what the future holds for HMV...?