Buffalo Wild Wings...restaurant, bar, sports, delicious chicken, great atmosphere; a truly American experience.
Whilst I was in America this summer, I spent numerous nights out at the infamous Buffalo Wild Wings on a Wednesday night. A great atmosphere, cheap drinks and the local 'hangout' for all the Disney College Program members. Then when I was travelling, my friends and I visited Buffalo Wild Wings in Los Angeles one evening for a meal. I can honestly say it was one of the tastiest meals I had during my summer! So when I saw the news stating that Buffalo Wild Wings is the fastest growing restaurant in America, I could understand why!
Buffalo Wild Wings is now a 950 strong-restaurant-chain in America and Canada, with plans to progress into Mexico, Philippines and the Middle East. The success of the brand is due to their strong themes that Americans relate to and love; a fun entertaining atmosphere, delicious, signature chicken and live sports. In the American culture, they love to gather and watch sports socially, something that maybe the British aren't so apt to. I believe this aligns back to my perception of how unpatriotic we are in comparison to Americans. Working in Disney World over the Independence Day week really hit home for me how proud America is of their country, their culture and their heritage; something I love about the country.
I think it would be brilliant if Buffalo Wild Wings did ever expand into the UK market. The food would definitely go down well, but in an era where a brand's values and themes are so important to distinguish themselves; would the atmosphere and social sports-watching culture match that of Britain?
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